What is a motto?

A motto is a short phrase or sentence that expresses the guiding principles or beliefs of an individual, organization, or family. It is often used as a slogan or catchphrase to identify and promote the values and goals that the entity stands for. A motto can serve as a reminder of what is most important and as a rallying cry to inspire action and unity. It is a concise and memorable way to encapsulate the essence of an idea or identity. Many countries have national mottos, and businesses also often have mottos or taglines to convey their brand message. Examples of famous mottos include "E pluribus unum" (Out of many, one) for the United States and "Just do it" for Nike.